Search Engine Optimization

 

I also know what you know about SEO, and people are always asking for a foundation on the basics, so I’m happy to help. 

So, I present an article that will be useful for those of you who want to find your site on search engines like Google. This guide will help you to steer traffic to your website step by step through the most popular search engine optimization tools available. By the time you reach the end of this SEO Basic Guide, you will have a better understanding of what search engine optimization is and how you can achieve great results in the ever-changing SEO environment.

Search engine optimization (SEO) is the process used to create websites and websites to achieve high rankings in search engines such as Google. It is a process of optimizing websites and their content to be more attractive to users looking for terms relevant to your website. The term “SEO” also describes the practice of ensuring that your web pages are found, scanned and indexed by search engine indexing software, known as crawlers. 

We will help you understand the logic used for search engine rankings and how you can capitalize on these rankings when writing and organizing your website. SEO, if done right, is one of the most effective methods to improve the search for a website. The most brilliant and engaging writing means nothing if your visitors cannot find your site.

By optimizing your websites, including your blog posts, you make it easier for people to type in the keywords associated with your products and services in search engines like Google. Blogging helps you increase your SEO quality by positioning your website as a relevant answer to customer questions. Your blog content really helps your business organically place in the search engine. 

SEO is the process of optimizing your website so that it can achieve a high ranking in search engines and organic results. SEO, your websites can get customers to visit your website and appear in search engine results for your products and services. Blog posts that use a variety of on-page SEO tactics can give you the best chance to get a place in search engines and get your customers to visit the site. Search engine optimization (SEO) often means making small changes to parts of your site, but people usually talk about placing your site higher in Google’s search results. As mentioned earlier, SEO is as much about setting up a digital marketing and online account site as it is about appearing in the top 10 or even 1% of search engine results for your site. 

Search engine optimization is the process of bringing your website up in search engine results, not only in terms of ranking, but also in terms of overall search result quality. Google counts dozens of factors to decide which of your site’s pages in the results of a Google search is useful. As the algorithm evolves, Google has had to adopt a different approach to ranking than other search engines such as Yahoo, Bing and others.

SEO aims to attract the greatest possible amount of traffic to your website, which puts it at the top of the search engine results. Successful SEO search can make your website more attractive to search engines than similar sites that compete for the same keywords and keyword phrases. Websites can achieve higher ranking not only in terms of overall search results quality, but also on the basis of the quality of their content.

In other words, SEO helps make your search relevant to users and can be crucial in directing traffic to your website. A great SEO strategy can put your company’s website at the top of the list on Google search pages, increasing the likelihood that people will visit your pages. 

Traffic, Sales, Profit

It’s not about revenue, it’s all about PROFIT!

BigMouth Media Inc.

IBM's_revenue_and_net_income
IBM’s_revenue_and_net_income

Introduction

Most companies want to focus on traffic, sales, and revenue but what we want to talk about is profit. I have seen companies that generate millions in revenue and are still losing money! It’s important to know what your costs are, how much are your fixed costs, such as phones, rent, insurance and then look at your fluctuating costs such as marketing, hiring, and legal. This will help you to budget for growth. What is the cost for you to acquire a new customer? Do you make a profit on the first sale? Do you have additional products or services to offer? What is the lifetime value of that customer? We will go over how to optimize your sales cycle to maximize your profits over the coming articles.  

 

Traffic

Traffic is a necessary element for all businesses. Most of all we need to focus on the right traffic! The traffic that has proven to bring in the most profit! Today we have more and more tools such as SEO, social media marketing that enable us to target the customer that is the most interested, the most capable of buying our products or services. We are able to become sharpshooters as far as hitting our target market as opposed to spray and pray, hoping that we get someone to buy from us. This helps us to save time and money, allowing us to focus on and better serve our customers. By paying more attention to buyers we can increase the odds of them continuing to do business with us and tell more people like them (buyers) about our great products and services.  

Sales

We all think we want more sales and for the most part that is true, but what I have found that sometimes just to get a sale can be more of a headache than it is worth! Many times the customer that you have to battle for the sale, lowering your price, giving them extra attention, offering additional service/support can cost you more in time and opportunity than you will make in profit. Now sometimes I understand that you may be playing the long game and looking for bigger business down the road, before you do just weigh the cost and benefits carefully before committing too many resources. We like to find the right customers that want/need our products and services, they see the value and benefits in what we have to offer by using our services and are willing and able to pay a fair price! These are the customers that will stay with you for years and tell their friends and business partners about you. This will allow you to make a nice profit in which you can increase your employee benefits, therefore keeping them from switching jobs, maintaining a more positive and loyal workforce that is financially secure in their position.

Always be thinking of how you can create repeat sales, selling more of the same product or service to your customers! How to create additional sales with an added product or service. Sell more products and services to peers, friends or acquaintances of your customers by asking for referrals. Make sure that your staff is consistently trained on the latest techniques, benefits and features of your products and services that have received the most yield or the best return on investment of time and money. 

Revenue versus Profit

Revenue is always exciting and looked upon as the key to success! Yet many companies have found that they have great sales, great revenue but are still cash flow negative because they haven’t designed a business plan or a marketing plan that has a budget that works to accomplish their goals. If you are spending $500 to acquire a customer that returns a profit of $400 you are losing money! Once you have proven your concept and can show what your acquisition cost is versus your profit margin and you are in the black you can scale that business. Some concepts may lose money on the first sale but they know the lifetime value of the customer is worth the upfront loss and have the capital to wait for future sales. They build this into their sales cycle, it’s called a loss leader that grabs the customer with an irresistible offer knowing that a certain percentage will upsell or repeat purchase making the relationship profitable over time.  We have seen companies that have millions in sales but are operating in the red because they are spending more than they are bringing in. Watch your cost, know your numbers and the dollars will start adding up!