Social Media Marketing – Why It’s Important For Your Business

Social Media Marketing is the new buzzword in the e-business industry. Many of us are aware of its existence and know-how beneficial it can be. With the advent of social networking sites like Facebook, LinkedIn, Twitter, YouTube, business owners can interact with their clients, customers, and prospects in real-time. However, most people don’t realize that these same sites can actually be used as a medium for online marketing. In fact, a recent study has shown that more than three in every four internet users have visited one or more of these sites at some point in their lives. This means that if you own an online business or even possess a website that doesn’t currently have an active Facebook page, you should start one now!

Social Media Marketing

Social Media Marketing on a platform such as Facebook allows you to reach a much broader audience and can make your presence felt to a far greater extent. In fact, one of my favorite methods of engagement is through fan pages. Here’s how it works:


When you set up your fan page or your hub for all of your social media management efforts, you’ll be able to see how many people “like” your page or how many people “follow” your page. If you’re not sure how to do this, then Google’s analytics will be your best friend. Once you have access to this amazing tool, you’ll be able to tell exactly which social media marketing efforts are contributing to conversion rates and which ones aren’t. You’ll also be able to see which ones are resulting in direct engagement and which ones are simply driving people away. Armed with this valuable information, you can fine-tune your social media management efforts so that you’re meeting your goals and not just your audience’s needs.